Press Release: Variety names Tony Lorenz as PROPS Most Promising Newcomer following five decades at the forefront of the property industry

Variety names Tony Lorenz as PROPS Most Promising Newcomer following five decades at the forefront of the property industry – industry veteran claims prestigious award won previously by property legends including Gerald Ronson 

Watch Anthony Lorenz Interview following his award here

Tony Lorenz, Founder and Senior Partner of The Lorenz Consultancy, has been named this year’s PROPS Most Promising Newcomer. In winning, Tony joins a prestigious list of recipients including Gerald Ronson CBE, Tony Pidgley CBE, Sir John Beckwith CBE, Sir John Ritblat, Sol Kerzner, Mike Slade, amongst many others. As far as we’re aware, he is the only property consultant to have been awarded this accolade.

Tony’s life-story reads like a novel: born into an émigré Austro-Hungarian Jewish family, his mother was perhaps the most famous millinery manufacturer in the UK, making hats between 1946 until 1999. Tony started work in Hanover Square during the mid-60s when it was still blighted by World War II bomb sites – and after 6 moves between Hanover St and the Sq, his offices remain there 55 years later. With highly successful siblings, the Lorenz family have built themselves into the fabric of London society.

Tony, whose career began with a £3 pound-a-week salary at the bottom of the industry, has subsequently worked on some of the biggest deals in the world of commercial property, and built a number of major property consultancies. His success, longevity and personality make him worth speaking to. A west-end character, he’s rubbed shoulders with everyone from celebrities to politicians and raconteurs, as well as becoming a respected confident and counsellor to leading business people over the last 55 years.

As an example of this ability to adapt, Tony transformed his business during the pandemic to focus on Corporate Recovery in the leisure, casino, hospitality and retail sectors and well as for office occupiers – providing invaluable support to tenants and landlords alike. A nationally-recognised expert on property, Tony’s counsel, built on 55 years of success in the industry, is highly sought after. He backed the successful efforts to extend the moratorium on commercial eviction and started the Give Hospitality a Break campaign earlier in the year, as the industry faced unparalleled pressures as a result of the pandemic.

The PROPS award, since its inception in 1992, has been, dedicated to the UK’s property industry, has raised over £10.5 million enabling Variety to provide 2,100 custom-built wheelchairs and other essential items to children and young people all around the UK.