Fitzrovia is an inner London neighbourhood with a mix of homes, commercial premises, medical and educational institutions. The neighbourhood has wide disparities of wealth. The district is frequently described as an urban village having a bohemian history, upmarket and home to some celebrities. Media reports often describe the area as “trendy”, “glamorous” and “swanky”, but the reality is very different. If you are planning to live here or visit, our guide (a work in progress) tries to give a more realistic description of the area.

Fitzrovia lies about 1 mile (1.6km) north of Trafalgar Square in London, United Kingdom. It is near the West End situated partly in the London Borough of Camden and partly in the City of Westminster.

It is a proper quartier – a city district with a dense mix of residential, business, retail, education, healthcare, and more recently, art galleries. The 189m tall BT Tower is roughly in the centre of the neighbourhood.

Its well-know streets include Tottenham Court Road, Goodge Street, Charlotte Street, Fitzroy Square, Great Titchfield Street and Great Portland Street. It includes part of the postcode areas W1, WC1 and NW1. The neighbourhood is bounded by Oxford Street, Great Portland Street, Euston Road and Gower Street.

It lies north of Soho and between Bloomsbury and Marylebone. There about 8,000 residents in the neighbourhood and around 50,000 people work here.

The neighbourhood is classified as above-averagely deprived and like much of inner London it has wide disparities of wealth and contains a mix of affluent property owners as well as many private, council and housing association tenants.

About 30 percent of people here either own their own home or have a mortgage, about 30 percent are in private-rented homes, another 30 percent are in social housing, and about 10 percent of people are living in shared or hostel accommodation.

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